Philips Arcitec.
Product Designer: Philips Designhttp://www.design.philips.com/
Product Manufacturer: Royal Philips Electronicshttp://www.design.philips.com/
The Philips Arcitec, is a new design from Philips as apart of there men’s health care and shaving range. Its main feature is a gel or cream additive that comes through the top of the shaver, near the cutting section, to decrease the friction between the blades and the skin. This allows for a clean and close cut, and also helping to increase the moisture in the skin. Causing less irritation and burning feeling. The product also features a three way pivot head, which allows the blades to adjust to different sized and shaped facial structures to achieve a close shave. Finally, the product design itself is very modern, in an elegant style, through the use of its colour and line features, but has a distinct male and mechanical image with no bubbly plastic body covers, as you are able to see most of the mechanisms of the shaver. This product is different from most, and would stand out for its intended audience.
The gloss black acrylic, and digital numbers on the front (mintues left of battery life) of the product enhance the image of a very modern and eligant product. This would be extremerly appealing to the business man, or a male looking for more stlye in there care products. The products plastic moulding on the bottom half is simple. It has limited joining lines, which furthermore the image of stlye. The top half of the product does give it a bit of a star wars look, which some may find appealing and does look very furturistic and modern, something that makes it stand out from the rest of the products on the market.
The bodys overall shape is realatively simple to initally design. Its purpose is to fit the average human hand. This is the only limitation for the shape. It needs to allow the user to have a comfortable and tigh grip on the product. Other then this the designers have been able to manipulate the shape and textures of the product to make it have a unique style. The use of durable rubber has been used to allows increase the comfort in places the hand holds to decrease the vibration felt and an overall comfortable feel.
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