Video Reflection: Organic Design.

I found the video Organic Design from "Ross Lovegrove" extremerly interesting and informative. It has helped me to understand a new way to think about design, and in some cases the simplicitly that can create such a unique design. The bottle that Lovegrove designed in based on such a simple form, which directly relates to the product itself, and it is this type of thinking that needs to be pursued to create new and unique products.