Objectified.

“We are not interested in the average person, we are interested in the two extremes of the consumer market. The middle will take care of itself” This is an interesting point of view, as a designer, the consumers’ needs are extremely important fact in the development and concept stages of the process. Not worrying about the average person, in the market, and taking the two extremes of the market into consideration and hoping that the middle will take care of itself, is a very interesting way to ensure that the entire target market will be covered. Although, if a product can be useful too both extremes, it does make sense that the entire market would adaptable to the product.

“Using organic shapes, with new technologies.” This allows the designer to design physical products, that still have real meaning and connection with the user, but without removing them from the new age in design. It is able to capture and incorporate the two into one product. Is it easy to become carried away with certain designs, that may incorporate all the newest technology, but they don’t have that same emotional connection with the user. This way of design is able to reconnect that connection.

“Form and function has been annihilated by the microchip.” This is a very interesting opinion. It is true that basic older products such as spoons and chairs, are very functional, and a consumer knows exactly what to do with it through its form. However, with the introduction of new technology such as the iPhone and the Ipod, which all integrate microchips, it is hard for the user to pick the product up and know exactly what to do with it. From first hand experiences, my parents struggle to use iPods as it is hard to grasp the idea of the technology.