11th Hour.

The opening scenes of this documentary really make you realise the destruction and effects that we are having on ourselves, and really summarises the mistakes we are making to our environment. It is true, "you don"t need to know or learn about the problems that are going on in the world, you just need to look around," the problems on earth are becoming so common that it effects us everyday. Unfortunately, the things that we do that are having these catastrophic effects on earth are just become apart of our daily lives, and is becoming harder to draw the line between daily routine, and damaging the ecosystem. As designers, we are put right in the spotlight for the direction that the world can take. Our job entitles us to create and design new products the consumers don"t really need. We have the opportunity to find a niche market, and build on that to draw more income and design more products. This just leads us down the same road that our lives are already on. Products such as laptops, mobile phones, cars, and so on, are so quickly out dated, that they are being upgraded by consumers to newer and greater products to stay up with technology. All these old products are finding there way into landfill, and daily, causing more damage to our earth. That is just focusing on the end of the product life cycle. The damage that is being caused to initially produce the products is even higher. Not to mention using the products, or keeping the products running or in use. Cars, electricity for phones, lap tops, lamps, they all have large combined effects. If we are able to refocus out design, and design to create products that are sustainable, it will have much less impact on the world, then creating products that are designed to have faults in the near future, to increase consumers to repurchase. As designers, the world is in our hand to create products that have less impact on the world, or can help to reduce the impacts that are being caused. Technology has limited boundaries in todays world, if we are able to channel it in a way that can find new system of manufacturing, or a process that allows parts and products to be re-used, on a regular basis, its all going to contribute to help the worlds ecological problems, on a world-wide scale.