Urban Tribes Inspiration

Target Audience.

· 35-45.

· Male.

· $100,000 - $300,000.

o Fitting into this price range means that money isn’t so much of an issue. Types of products that this person is looking for has an expensive and well-designed image.

· Stockbroker / accountant / Lawyer.

o Busy, organized, and functional person.

· Inner City.

o Type of person may be more interested in the image of the product, rather then the functioning of the product.

· Expensive taste.

These are a number of images that are related to the type of products, and sought of lifestyle that would be lead by this particular person. Whilst I'm trying to design a new product for this person, I have been looking at products that this person might already own as inspiration into the form, color, textures, and line work that is used. Alot of these products are extremely functional, but the way there designed stand out from the crowd, and let people know just how special they are.