Tuesday, September 9, 2008

Assignment 1. Enriching Experience.

Final Product.
Final Product.
Concepts.
Product: Key Holder. (Product that incases numerous keys that can slide out to be used.)
Target Market: 40-50 year old women.

5 comments:

Eric chau said...

Very interesting design, having a personalized key holder. Having a target market of women of a later age is very interesting, they would have many things to do every day in there day to day lives. As they say women can multi task, and carry out a lot of tasks at the given one time they personalized key holder i think would be a great idea. Given the majority of women in the target market would have work, kids and a home to look after they would have quite a few keys to lunge around daily.
The photo of the key holder in the purse i think is a very good shot aswell, this due to the point that keys are indeed very hard to find once at the bottom of a bag. The ability to use the key while in the holder is also a thing that caught my attention about this design, yet i don't have the full understanding of how the mechanism works. Overall very good.

Adrian.Leones said...

The key holder definately is a great device to have in hand when either coming home from work late at night, or purely off your face form a night out (which means you could defiantely target alot of markets with this product alone). It's easy to use, easy to find which key you need and easy to store or keep in hand (ie. pocket, bag etc). However the best thing i reckon to add to this design is some sort of LED light so at night it's easier to find the key slot, cause not all households may have automatic outdoor lights, this would in my opinion improve your product.

Anonymous said...

I'm finding this hard to comment on as i don't really get a detailed idea of what the product is through your rational. From what i can see this sounds like a good idea and would come in handy for women who could simply put this item in a small pocket in their bag rather than havng to rumage around for the whole set.

I'm not sure if black is the best colour for the product with a target market of 40-50 year old women. I think having the product made from stainless steel would make it look more sophisticated and elegant and would probably make women want to have it displayed on them.

I also think by making the product sleeker with more curves rather than its rectangular housing would add to this sophistication and elegence, furthur atracting the female market.

I can't really give anymore feedback because i'm finding it hard to view the drawings and there isn't any detail on the function of the product but from what i can see you've got a good idea but maybe alterations could be made to make the product more sophisticated and sleeker to more attract the female market. good work

LiSa LI 3256755 said...

I can tell it's a very good idea, as it is easy to carry around shown on your poster, and for women in their 40-50's, must have a lot of things to handle, so having a key holder may be helpful, just not sure whether they will like the colour or not, and maybe making some more colour for it, and different material.
LiSa LI

tris said...

This idea is great. i know the trouble of finding keys in your pocket with a pocket full of coins and such. Also having a much larger handle on the key to turn is an added bonus that would definately help in enriching the experience.

maybe a light to see what you are putting the key into would be a good addition or even a bright coloured product so that it is much easier to find in a bag.