Some colorful artwork I found on some surfboards, that steers away from the normal plain white boards.

New Design

Motorcycle design is forever changing, within the last few weeks, 2010 model motor bikes have started to be released. Yamaha has been a leading manufacture in the market, and until now it has kept the same type of design for its range of motorbikes.



However, in 2010, Yamaha has taken a totally new approach with new line work in its design and materials, to give the bike a space age image. The use of straighter and sharper line work and edges give the bike a fast, and direct image, which is reflected in its performance.



A change in material use, such as more titanium and carbon fibre has given the bike a higher quality feel and image.

Urban Tribes Inspiration

I'm going to design a hand held product, that is used solely whilst playing golf, that incorporates a score sheet, the directions for the course (which is achieved through the use of GPS), the statistics of each hole on the course, and the availability to call course staff when food and drinks are required.

I have been looking at a number of different pedometers, and remotes that are on the market to try and get an idea for the form and style that my product should take.

Urban Tribes Inspiration

Target Audience.

· 35-45.

· Male.

· $100,000 - $300,000.

o Fitting into this price range means that money isn’t so much of an issue. Types of products that this person is looking for has an expensive and well-designed image.

· Stockbroker / accountant / Lawyer.

o Busy, organized, and functional person.

· Inner City.

o Type of person may be more interested in the image of the product, rather then the functioning of the product.

· Expensive taste.

These are a number of images that are related to the type of products, and sought of lifestyle that would be lead by this particular person. Whilst I'm trying to design a new product for this person, I have been looking at products that this person might already own as inspiration into the form, color, textures, and line work that is used. Alot of these products are extremely functional, but the way there designed stand out from the crowd, and let people know just how special they are.

Video Reflection: Story on stuff.

This video looks into the processes of design, and the life cycle of design. Design at the moment is in a very interesting phase, where there is alot of focus on environmentally safe products. There is obviously a change to be had in the materials and ways that we dispose of products, or reuse of products, but they also still have to be based around the need and wants of the consumers. Years ago, products were designed to last a liftime. They were not manufactured to just make a profit as soon as possible, but to really fulfill the consumers want. Recently products have taken the opposite approach, and as the video state, that on an international scale, 99% of products are trashed within the first 6 months. As deisgners, we need to start to change the image of design, back to the basics were prodcuts were build to last, and also not damage the environment once there life span comes to an end.

Task 2: Good Design.

Philips Arcitec.

Product Designer: Philips Designhttp://www.design.philips.com/
Product Manufacturer: Royal Philips Electronicshttp://www.design.philips.com/

The Philips Arcitec, is a new design from Philips as apart of there men’s health care and shaving range. Its main feature is a gel or cream additive that comes through the top of the shaver, near the cutting section, to decrease the friction between the blades and the skin. This allows for a clean and close cut, and also helping to increase the moisture in the skin. Causing less irritation and burning feeling. The product also features a three way pivot head, which allows the blades to adjust to different sized and shaped facial structures to achieve a close shave. Finally, the product design itself is very modern, in an elegant style, through the use of its colour and line features, but has a distinct male and mechanical image with no bubbly plastic body covers, as you are able to see most of the mechanisms of the shaver. This product is different from most, and would stand out for its intended audience.

The gloss black acrylic, and digital numbers on the front (mintues left of battery life) of the product enhance the image of a very modern and eligant product. This would be extremerly appealing to the business man, or a male looking for more stlye in there care products. The products plastic moulding on the bottom half is simple. It has limited joining lines, which furthermore the image of stlye. The top half of the product does give it a bit of a star wars look, which some may find appealing and does look very furturistic and modern, something that makes it stand out from the rest of the products on the market.

The bodys overall shape is realatively simple to initally design. Its purpose is to fit the average human hand. This is the only limitation for the shape. It needs to allow the user to have a comfortable and tigh grip on the product. Other then this the designers have been able to manipulate the shape and textures of the product to make it have a unique style. The use of durable rubber has been used to allows increase the comfort in places the hand holds to decrease the vibration felt and an overall comfortable feel.

References:

http://www.designawards.com.au/media_image.jsp

http://www.designawards.com.au/application_detail.jsp?applicationID=3001

http://www.gadgetguy.com.au/philips-arcitec-rq1095-electric-shaver-article-3835-14.html